Advertising expenditure in the United Kingdom in 2024 amounted to 42.6 billion British pounds, up by roughly 10 percent compared to previous year. Ad spend in the country is expected to increase by six percent in 2025 and by another six percent a year later.
Advertising expenditure by medium
How is ad spending in the UK broken down by media? In 2024, nearly 86 percent was spent on digital media. Traditional media with highest ad investments were TV and out-of-home. Online radio and cinema attracted lowest ad spending.
What is the top advertising campaign in UK?
Industry bodies look at the performance of advertising campaigns. Rankings help agencies measure the effectiveness of their campaigns as compared to their rivals. At the end of 2023, the McCann Manchester and UM Manchester lead campaign for Aldi was the most effective advertising campaign with an index score of 72 points.
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Advertising expenditure in the United Kingdom from 2010 to 2024
(in billion GBP)
The source provides the following information:
Broadcaster VoD, digital revenues for newsbrands, magazine brands, and radio station websites are also included within online display and classified totals, so care should be taken to avoid double counting.
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Marketing Week. (April 30, 2025). Advertising expenditure in the United Kingdom from 2010 to 2024 (in billion GBP) [Graph]. In Statista. Retrieved June 12, 2025, from https://www.statista.com/statistics/262754/advertising-revenue-in-the-uk/
Marketing Week. "Advertising expenditure in the United Kingdom from 2010 to 2024 (in billion GBP)." Chart. April 30, 2025. Statista. Accessed June 12, 2025. https://www.statista.com/statistics/262754/advertising-revenue-in-the-uk/
Marketing Week. (2025). Advertising expenditure in the United Kingdom from 2010 to 2024 (in billion GBP). Statista. Statista Inc.. Accessed: June 12, 2025. https://www.statista.com/statistics/262754/advertising-revenue-in-the-uk/
Marketing Week. "Advertising Expenditure in The United Kingdom from 2010 to 2024 (in Billion Gbp)." Statista, Statista Inc., 30 Apr 2025, https://www.statista.com/statistics/262754/advertising-revenue-in-the-uk/
Marketing Week, Advertising expenditure in the United Kingdom from 2010 to 2024 (in billion GBP) Statista, https://www.statista.com/statistics/262754/advertising-revenue-in-the-uk/ (last visited June 12, 2025)
Advertising expenditure in the United Kingdom from 2010 to 2024 (in billion GBP) [Graph], Marketing Week, April 30, 2025. [Online]. Available: https://www.statista.com/statistics/262754/advertising-revenue-in-the-uk/
